BBA in Data Analytics
Where Business Insight Meets Data Intelligence
At the University of Montevallo’s Michael E. Stephens College of Business, our Bachelor of Business Administration (BBA) in Data Analytics uniquely blends the technical rigor of data analytics with the human-centered depth of a liberal arts education. This program prepares students to lead in a world increasingly shaped by data-driven decision making, while also cultivating the critical thinking, communication, and ethical reasoning essential for impactful leadership in business and society.
Why Study Data Analytics at a Liberal Arts University?
The BBA in Data Analytics stands at the intersection of business strategy, analytical modeling, and human insight. Students not only learn how to analyze data but also how to use it ethically and effectively in diverse real-world contexts—from business and healthcare to environmental studies, government, and the nonprofit sector.
At Montevallo, our students benefit from:
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A broad liberal arts foundation (English, history, psychology, sociology, science, art, and more)
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Small class sizes and mentorship-focused faculty
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Real-world experience through internships and applied research
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Strong preparation in modern programming, machine learning, and business analytics tools
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An emphasis on collaboration, leadership, and adaptability
Program Structure
General Education Core (50 Credit Hours)
Develop the essential skills every data-informed leader needs: critical thinking, written and oral communication, scientific reasoning, global awareness, and artistic expression.
Business Core (36 Credit Hours)
Build a solid foundation in business principles and management practices to support decision-making through data. Courses include:
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GB 101 – Survey of Business
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AC 221 – Principles of Accounting I
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AC 222 – Principles of Accounting II
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BL 283 – Legal Environment of Business
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FI 372 – Business Finance
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MG 305 – Business Professional Development
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MG 361 – Principles of Management and Organizational Theory
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MG 469 – Business Policy
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MK 351 – Principles of Marketing
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QM 237 – Data Analytics in Business I
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QM 238 – Data Analytics in Business II
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QM 363 – Operations Management
Data Analytics Concentration (30 Credit Hours)
Gain deep expertise in data acquisition, analysis, visualization, and predictive modeling using industry-relevant tools and programming languages. The curriculum is designed to be practical, hands-on, and aligned with employer needs. Courses include:
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DATA 161 – Data Analytics Foundations
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DATA 200 – Data Visualization
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DATA 241 – Programming Foundations for Analytics I
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DATA 245 – Programming Foundations for Analytics II
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DATA 348 – Database I
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DATA 350 – Database II
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DATA 400 – Applied Machine Learning and AI
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DATA 450 – Data Analysis & Mining I
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DATA 451 – Data Analysis & Mining II
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DATA 455 or DATA 409 – Practicum or Internship in Data Analytics
Free Electives (4 Credit Hours)
Customize your degree by exploring areas of personal interest or deepening your expertise in related fields such as Marketing, Finance, Accounting, Management, or … .
Career-Ready Graduates
Graduates of the BBA in Data Analytics program will be equipped to:
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Extract and communicate actionable insights from complex datasets
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Build and manage data infrastructure for business decision-making
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Apply ethical and analytical reasoning in diverse professional environments
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Lead data initiatives across industries such as finance, healthcare, marketing, logistics, and more
A Liberal Arts Legacy Meets a Data-Driven Future
Our program ensures that you’re not just job-ready but future-ready. As a graduate, you will carry not only the technical skillset employers demand but also the intellectual curiosity and adaptability that define great leaders in the age of data.
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